Privacy Policy

Effective Date: 1 July 2026  ·  Last updated: 1 July 2026

01Who We Are

The Brand Refinery is a social media management and content creation agency based in Dubai, United Arab Emirates, operating under the legal entity Atelier La Crème.

We work primarily with businesses and personal brands based in the UAE and GCC region. All services are delivered from the UAE and governed by applicable UAE regulations.

Contact: hello@thebrandsrefinery.com
Website: thebrandsrefinery.com

02Information We Collect

We collect personal information only when it is necessary to provide our services or respond to your enquiries. This may include:

• Contact details — your name, email address, WhatsApp number, and business name when you submit an enquiry form or contact us directly.
• Business information — your Instagram handle, business type, content goals, and other details you share during onboarding or intake forms.
• Payment information — transaction data processed securely through Ziina. We do not store your full payment details on our systems.
• Website usage data — browser type, device information, pages visited, and general location data collected automatically when you visit our website.
• Community data — if you join The Content Collective on Skool, your profile information and activity within that platform.
• Communications — messages you send us via email, WhatsApp Business, or our contact forms.

03How We Collect Your Information

We collect your information through the following channels:

• Enquiry and intake forms hosted on Google Forms
• Direct communication via email or WhatsApp Business
• Payment processing through Ziina
• Community membership through Skool
• Email list sign-ups processed through Kit (formerly ConvertKit)
• Automatically through cookies and standard web technologies when you visit our website

04How We Use Your Information

Your information is used solely to operate and improve our services. Specifically:

• To respond to enquiries and provide the services you have requested
• To process payments and send receipts or invoices
• To deliver your content, strategy documents, and client resources via Google Drive and your Notion client portal
• To schedule and manage your social media content using Metricool
• To send service-related updates and communications
• To send marketing emails or community updates only if you have explicitly opted in
• To improve the quality and relevance of our services over time

We will never sell, rent, or trade your personal information to third parties.

05Third-Party Services We Use

To operate our business we use the following trusted third-party platforms, each of which processes data according to their own privacy policies:

• Google Forms & Google Drive — intake forms and client file delivery
• Notion — client portals for strategy and resource access
• Metricool — social media scheduling and analytics
• Kit (formerly ConvertKit) — email list management and communications
• Ziina — payment processing
• WhatsApp Business — client communication
• Skool — The Content Collective community platform

We encourage you to review the privacy policies of these platforms if you have concerns about how they handle your data.

06Cookies and Website Tracking

Our website may use cookies or similar technologies to improve your browsing experience and understand how visitors interact with the site. Cookies may collect information such as pages viewed, time spent on the site, and navigation patterns.

You can manage or disable cookies through your browser settings at any time. Disabling cookies may affect some functionality of the website.

07Advertising Pixels and Tracking Technologies

To improve the relevance of our advertising and understand how visitors interact with our website, we use the following third-party tracking technologies:

• Meta Pixel (Facebook & Instagram Ads) — We use the Meta Pixel on our website. This tool collects data about your visit — including pages viewed, actions taken, and device information — and shares it with Meta Platforms to enable us to measure the effectiveness of our advertising, build custom audiences, and show relevant ads. Meta processes this data in accordance with its own Data Policy at facebook.com/policy.
• Google Analytics & Google Ads — We use Google Analytics and Google Ads tracking to understand website traffic and measure advertising performance. Google may collect data including your IP address, browser type, and pages visited, processed in accordance with Google's Privacy Policy at policies.google.com/privacy.

These technologies may set cookies on your device and track behaviour across other websites and platforms. If you prefer not to be tracked you can:

• Opt out of Meta advertising tracking at facebook.com/adpreferences
• Opt out of Google Analytics via the browser add-on at tools.google.com/dlpage/gaoptout
• Manage or disable cookies through your browser settings at any time

We do not use these tools to collect sensitive personal information. Data collected through pixels and tracking is used solely for advertising measurement and audience building.

08Data Storage and Security

We take reasonable steps to protect your personal information from unauthorised access, misuse, loss, or disclosure. Client files and strategy documents are stored in Google Drive with access restricted to you and our team only.

While we take every reasonable precaution, no transmission of data over the internet can be guaranteed as completely secure. You engage with our website and services at your own risk.

We retain your personal information only for as long as is necessary to deliver our services and meet any applicable legal obligations. If you wish to request deletion of your data, please contact us directly.

09Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of any inaccurate or incomplete information
• Request deletion of your personal information, subject to any legal obligations we may have to retain it
• Opt out of marketing communications at any time by replying "unsubscribe" to any email or contacting us directly
• Withdraw consent to data processing where consent is the basis for processing

To exercise any of these rights, contact us at hello@thebrandsrefinery.com. We will respond within 10 business days.

10Links to External Websites

Our website may contain links to third-party websites. Once you leave thebrandsrefinery.com we are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before sharing any personal information.

11Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, tools, or applicable regulations. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Continued use of our website or services after any changes constitutes your acceptance of the updated policy.